WHAT WE DO
Global Research Insights offers a wide range of information to businesses from its diverse sources and conducts analysis with its advanced information management tools and software. Coupled with a well trained and dedicated team of researchers and analysts, Global Research Insights is able to provide very useful data and information for your business and situation forecasting and planning. Our key areas of research include:
Analyzing the dynamics of your business according to the product categories.
Conducting diagnostic studies to solve strategic and operational marketing problems.
Studies to identify opportunities for business development.
Measurement studies for your products/ brands in the market with solutions for improvement.
Offer solutions to assist your business in developing concrete client acquisition and client retention strategies.
Monitoring and Evaluation of policy programmes to advice on outcomes as intended vs. achieved results
Global Research Insights conducts both Qualitative and Quantitative studies in various sectors. The various studies we undertake include :
– Development and market mix optimisation
– Brand name tests
– Concept testing
– Pricing research
– Market simulated Tests/ Volume tests
– Product evaluation and pack testing
– Brand/ product repositioning
– Advertising/ communication testing
– Product testing
– Product improvement studies
– Consumer & product segmentation studies
Conception – Innovation
- Concept tests
- Consumer expectation identification studies
- Business/ commercial feasibility
- Market planning
- New product launch studies
- Market understanding : Satisfaction – Brand loyalty studies
- Brand loyalty studies
- Behavioural/ Lifestyle studies
- Competitor analysis
- Brand/ product quality studies