GRI’s market research division works closely with partners and clients in designing research in product development. Our expertise in consumer research across product categories provides the sought after local knowledge of African consumers. Through the fast and quick deep dive qualitative studies to gauge consumer reactions to products, GRI also conducts the sophisticated product surveys that offers consumer segmentation reaction towards products in question. GRI’s knowledge of the markets allows the clients develop consumer centric products by walking the consumer through the concept development through to actual product propositions.