Our History
Global Research Insights is a full market research, social and opinion polling agency. It is the most dynamic agency in Sub Saharan Africa, offering targeted solutions to diverse clients. Since its inception in 2009, Global Research Insights has partnered with various clients in their quest for information on growth in various Sub Saharan Africa countries. Global Research Insights offers field support for clients wishing to collect data and conduct their own analysis. The agency has invested in technology as a means of data collection hence ensuring fast turnaround for research projects. Our hands on experience on sociocultural issues affecting populations in different African countries is unrivaled. Connecting with consumers helps our clients put research findings into perspective by offering powerful Research Insights.
Together with our select industry partners we directly connect with over 8 million respondents in over 30 Sub Saharan African countries with a focus on Consumers and B2B Decision Makers/Influencers as well as Communities in the deepest locations in Africa.
GRI set up shop in the United States offering closer partner support while servicing US based clients closely. The US operation also acts as a marketing office for GRI businesses in Africa.
GRI expanded to West Africa with registered operations in Guinea Conakry, Liberia and Sierra Leone.
Global Research expanded its operations to the Democratic Republic of Congo (DRC), offering the needed research solutions to partners that wanted fast turnaround with local interpretation of data.
Global Research Insights established a social, development department to cater for the needs of organizations that worked in the development space in Africa. The company took advantage of its extensive networks in Sub Saharan Africa to provide for top talent in data collection, analysis and reporting. The department cut a niche in providing sampling solutions for large scale quantitative surveys and qualitative studies in the deepest and hard to reach locations in challenging environments in Africa.