Global Research Insights conducts both Qualitative and Quantitative studies in various sectors. The various studies we undertake include :

– Development and market mix optimisation
– Brand name tests
– Concept testing
– Pricing research
– Market simulated Tests/ Volume tests
– Product evaluation and pack testing
– Brand/ product repositioning
– Advertising/ communication testing
– Product testing
– Product improvement studies
– Consumer & product segmentation studies

Conception – Innovation

  • Concept tests
  •  Consumer expectation identification studies
  •  Business/ commercial feasibility
  •  Market planning
  •  New product launch studies
  •  Market understanding : Satisfaction – Brand loyalty studies
  •  Brand loyalty studies
  •  Behavioural/ Lifestyle studies
  •  Competitor analysis
  •  Brand/ product quality studies